Concepts, moodboards and campaigns taken from a blank page through to execution, with a single creative direction carried across every touchpoint.
Mor-Invest is a financial services and mortgages brand. The task was bigger than a logo: it needed a single creative direction confident enough to stand up on an exhibition stand, a banner, a flyer and social, and still feel like one brand.
I set the art direction from the blank page. A clear idea, a disciplined palette, and rules for how the mark, colour and type behave, then applied that direction consistently across every touchpoint so the brand reads the same whether you see it on a phone or across a room.
The through-line: growth you can trust. Every asset points back to that one idea.
Growth you can trust. A confident, upward brand built on a blue-and-gold system that signals ambition without losing warmth.
Clean, upward, and quietly premium. The bar-chart mark leads, colour signals momentum, and generous white space keeps it feeling trustworthy rather than loud. Type is confident and legible, built to hold up small on a flyer and large on a stand.
Vital Root is a natural wellbeing brand built around functional supplements like Lion's Mane. It needed art direction that felt earthy, calm and quietly premium, and that could carry from packaging to social.
I set the direction from a moodboard first: warm neutrals, deep forest greens, natural texture and a hand-made wordmark. From there I built the identity, shot the products and cut the social ad, keeping one consistent feel across all of it.
Grounded, trustworthy, and never clinical. The idea runs through everything.
Wellness starts at the root. An earthy, natural system that feels calm, credible and quietly premium.
Official Best Kitchen (OBK) is a food and recipe brand I helped build from the ground up. From the logo and channel identity to the thumbnails, editing and content direction, I shaped how the brand looks and moves across YouTube, TikTok and Shorts.
It was as much strategy as design: working out what makes a food short stop the scroll, then art-directing every frame and thumbnail around it. Warm, appetising and instantly recognisable.
The result speaks for itself: a channel grown from zero to over 7,000 subscribers.
